BURGERTEN’s humble beginning was as a ghost/virtual concept that was mainly focused on takeout and delivery as a way to generate more revenue for our existing restaurant Dahlia Mexican Kitchen, during the difficult times of the year 2020 and the inevitable shutdowns that forced many businesses to close their doors for good. Many concepts came to mind, but we decided to go with burgers because we thought we needed a theme opposite to Mexican to attract those looking for something our restaurant didn’t offer.
Besides, who doesn’t love a good burger, right?!
The day we launched BurgerTen, we were speechless; we never thought our burgers would be loved by so many and our brand grew stronger each day to eventually find its home at the heart of OneDaytona. BurgerTen is a family-owned and operated burger joint born in Daytona Beach and we are very proud of it! We can’t thank enough all the loyal Dahlia fans that spread the word about our burgers and helped us put our name out there. We are forever grateful and promise to bring to Daytona Beach and surroundings a one-of-a-kind Burger Joint.